Tulerie iOS App
Tulerie is on a mission to provide a sustainable way to enjoy fashion. With the goal to foster a fashion-forward yet environmentally conscious community, it provokes the new generation of fashionistas to reimagine their closets to be the engines behind a peer-to-peer fashion rental service. Tulerie looked to develop an iOS app that would enable their community to list, rent, and interact beyond their inner circle. The result is a sleek and modern MVP app that reinvent the experience of sharing clothes.
Mapping Out the Experience
In order to build a thoughtful and intuitive experience, it is imperative to understand the lender and borrow user journeys – from the instant they open the app to the moment their rentals are delivered. Key user flows include browsing and borrowing, requesting a rental, reviewing the lender/ borrower, creating a listing, and lending a rental. The dual nature of a peer-to-peer service experience requires each flow to be diligently considered from both the lender’s and the borrower’s perspective. Beyond the core rental experience, the app must also work closely with cleaning and shipping partners to actively notify users on the status of their rentals.
Crafting the Visuals
A service as fresh as Tulerie calls for interfaces that are equally as bold and impressionable. Building off of a solid brand identity that is already in existence, I began the visual design process with a rich sets of brand tools. Heavily inspired by the many stylish yet minimalistic compositions in high-end fashion photography, I crafted interfaces from light-weight UI components, simple application of the brand palette, and bold execution of typographic pairing. Screen styling was intentionally kept to a minimum to accentuate the photographs of each rental. The result is a set of screens that are bold, stylish, and sophisticated.
Learn by Doing
The modern product design process asks one to build fast and fail fast. The goal is to gain insights quickly by putting something in front of users as soon as possible. To do so for Tulerie, I conducted rounds of usability testings to validate the many design decisions made along the way. For each testing session, users are given prototypes to complete tasks and flows. Bringing to light major design flaws and key areas of improvement, this iterative process (design, prototype, test, and refine) help produce a simple and intuitive end product.
Content Management System