SBU Roth Regatta

Background

Roth Regatta is a Stony Brook University tradition that takes place on the last Friday of every April. This event brings students and faculty together to race across Roth Pond in boats made only of cardboard, duct tapes, and paint. This annual crowd pleaser is little short of joy and adrenaline.

 

 

2014 Theme

Strategy

The 2014 Roth Regatta was all things video games. From Mario Brothers to Pokémon, Sonic to Pac-Man, these iconic video games played a huge role in the students’ childhood. Borrowing from these iconic video game characters, the 2014 promotional art direction reflected the same notion of nostalgia while capturing the energy and creativity surrounding of this unique event.