Intelligent Product Solutions

Background

IPS is a full service product design company based in New York. After achieving major financial success, it rapidly fostered a diverse team and developed a rich company culture. As a result, it quickly outgrew its existing brand.

 

 

The Old Brand

Research

From its website to the graphic treatment, the old IPS brand portrayed the company with maturity, sophistication, and professionalism. Although these are highly admirable traits to posses as an establishment, they do not reflect the colorful culture that was growing within the company.

 

 

 

 

 

Visual Refresh

Design

The 2014 brand refresh set out to capture the new IPS while honoring the existing brand values. This reband called for a reorganization of the site architecture, refreshment of the brand palette, reconstruction of interfaces, and introduction of stylish iconography and illustrations. The result was a warmer, bolder and more colorful portrait of IPS.